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2	Wasting Your Marketing Money!
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4	"Is the phone ringing" Is the phone ringing? Who are we attracting? How are we handling the calls? Are we doing dentistry? Is your information accurate or just the best you can get?
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7	Call Detail Report - Sample
8	STEP 2 Collect data with The New Patient Phone Center Has the ability to record every call resulting from your advertising. A great tool for training, reviewing and evaluating.
9	STEP 3 Analyze the Data Use the New Patient Phone Center data to determine: Your busiest call times
10	Sample Graph – Calls by hour
11	STEP 3 Analyze the Data Use the New Patient Phone Center data to determine: Your busiest call times Your busiest call days
12	Sample Graph – Calls by Day of the Week
13	STEP 3 Analyze the Data Use the New Patient Phone Center data to determine: Your busiest call times Your busiest call days How quickly your calls are answered
14	Sample Graph – Ring Count
15	STEP 3 Analyze the Data Use the New Patient Phone Center data to determine: Your busiest call times Your busiest call days How quickly your calls are answered How many calls you are missing
16	Ring by Days
17	STEP 3 Analyze the Data Use the New Patient Phone Center data to determine: Your busiest call times Your busiest call days How quickly your calls are answered How many calls you are missing How your calls are being handled
18	Sample Graph – Call Duration
19	STEP 3 Analyze the Data Use the New Patient Phone Center data to determine: Your busiest call times Your busiest call days How quickly your calls are answered How many calls you are missing How your calls are being handled What is your conversion ratio The reach, in miles, of your advertising
20	Sample Graph – Distance to Practice
21	STEP 3 Analyze the Data Use the New Patient Phone Center data to determine: Your busiest call times Your busiest call days How quickly your calls are answered How many calls you are missing How your calls are being handled What is your conversion ratio The reach, in miles, of your advertising The effectiveness of your advertising
22	Sample Graph – Unique Calls by Month
23	STEP 3 Analyze the Data Use the New Patient Phone Center data to determine: Your busiest call times Your busiest call days How quickly your calls are answered How many calls you are missing How your calls are being handled What is your conversion ratio The reach, in miles, of your advertising The effectiveness of your advertising Your advertising return on investment
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26	STEP 4 Use the data to GROW YOUR BUSINESS. Callers are fully qualified patients. The New Patient Phone Center will send you a report on the calls generated and what happened with the calls. The New Patient Phone Center … your secret weapon …Is the phone ringing? …Who are we attracting? …How are we handling the calls?…Are we doing dentistry?
27	"New Patient" New Patient Phone Center 212 Tyborne Circle Columbia, SC 29210 866-519-1195 office 803-750-5613 Fax fpmmiler@aol.com www.milergroup.com
28	Training Actually hear “real time” conversations between your office and new patients!